Geechee Fam Apparel is not just a clothing line; it is a reflection of a special culture and its roots. The name was chosen to signify our connection between one another as people, hence the word "fam" in the title. Geechee is a reference to the southern culture dating way back to the 16th century, concentrating predominately in South Carolina, Georgia, and the Florida regions.

Geechee Fam Apparel is a celebration of a rich culture. Our goal is to provide products comprised of quality fabrics and top notch designs. Our line consists of different collections to appeal to a wide audience. We feel that originality and individuality sets us apart from any other clothing line. We continue to grow within the world of fashion, while maintaining our principles and foundation of who we are. For, "100 proof in our roots is our greatest truth."

Geechee Fam Apparel was officially launched on June 2, 2007.